A majority of warehouse decision-makers are planning to invest in robotics to improve operational efficiency and meet rising demand in the logistics sector. According to the latest Warehouse Vision Study by Zebra Technologies, 64% of respondents indicated plans to invest in robotics over the next five years. These investments are part of a broader shift toward automation, data-driven operations, and workforce augmentation.
The study, which surveyed more than 1,700 warehouse operators and associates globally, reveals that robotics is seen as a key enabler for improving order accuracy, reducing processing time, and optimizing labor allocation. Alongside robotics, 65% of decision-makers are investing in artificial intelligence (AI) to enhance workflows, predictive maintenance, and real-time decision-making.
Generative AI (Gen AI) is also gaining traction, with 68% of respondents indicating plans to implement it by 2029. While traditional AI focuses on optimization and forecasting, Gen AI is expected to support dynamic problem-solving and innovation in warehouse environments.
The findings reflect a growing consensus that automation technologies are essential for maintaining competitiveness in the on-demand economy. According to the report, 84% of respondents believe that implementing new technologies is critical to staying relevant, while 82% say technology and automation help boost frontline worker productivity.
Robotics and AI are also being deployed through handheld devices to assist in tasks such as hazard detection, quality control, inventory forecasting, and route optimization for picking. Nearly 80% of decision-makers agree that such technologies make warehouse jobs more attractive, aiding recruitment and workforce retention.
Complementary technologies such as machine vision and passive RFID are playing an increasingly important role in supporting robotics and AI implementations. By 2029, 65% of warehouses plan to adopt machine vision, and 63% expect to implement passive RFID on handheld readers to improve inventory tracking and reduce errors.
The study also highlights a growing focus on sustainability, with 60% of warehouses planning to invest in sustainable technologies to reduce emissions and operational waste. Robotics and AI are seen as instrumental in achieving these goals through increased efficiency and resource optimization.
