A new study shows the potential of artificial intelligence to reduce the number of drownings caused by rip currents, a leading cause of coastal fatalities. The research, conducted by the law firm Auger & Auger, indicates that AI-powered detection systems are achieving over 90% accuracy in identifying dangerous currents in real time, with the potential to cut fatalities by as much as 30% in high-risk areas.
The study’s findings are particularly relevant for popular tourist destinations. Data from the Carolinas, which has seen 192 rip current-related deaths between 2000 and 2024, reveals that a majority of victims are tourists. At Myrtle Beach alone, tourists account for 58% of fatalities, underscoring a critical gap in awareness and safety measures.
The technology’s value lies in its ability to augment the work of human lifeguards. By providing predictive alerts, these AI models can reduce response times by up to 50%, giving lifeguards crucial seconds to intervene. This is especially important given that rip currents are involved in an estimated 80% of lifeguard rescues, demonstrating the scale of the threat.
The Auger & Auger study points to several key beach zones where AI could have a major impact. At Myrtle Beach and Horry County, South Carolina, a 91% AI detection accuracy rate could lead to a 30% reduction in fatalities. In the Outer Banks, North Carolina, where many areas are unpatrolled, the technology could provide real-time coverage that human observation alone cannot achieve, projecting a 28% decrease in deaths.
The research also suggests that AI could be a valuable tool for beaches with a high death rate per visitor, such as Folly Beach, South Carolina, and Wrightsville Beach, North Carolina. At Folly Beach, the study projects a 40% reduction in fatalities, while at Wrightsville Beach, a 35% reduction is anticipated. In Hilton Head Island, South Carolina, AI detection could potentially reduce tragedies by 25%.
As coastal communities look for new ways to enhance public safety, the adoption of AI-driven systems presents a proactive solution. The technology could help mitigate the risks associated with rip currents, particularly as seasonal visitors return to beaches, and provide a new layer of protection for both tourists and residents.
