The automation of routine tasks is at the top of the agenda for Carsten Gram Andersen, CFO of Blue Ocean Robotics. The company markets the brands UVD Robots, GoBe Robots and PTR Robots, which open the door to automated disinfection, rehabilitation and telepresence. Blue Ocean Robotics is based in Denmark, the most digitalised country in Europe; more specifically, in the city of Odense, also known as the “European capital of robotics”. Carsten Gram Andersen sees his primary task as being able to free up as much time as possible to focus on business analysis of the company’s performance because that is where the finance department can really generate value for the rest of the organisation.