KLAY Vision has signed AI licensing agreements with Universal Music Group, Universal Music Publishing Group, Sony Music Entertainment, Sony Music Publishing, Warner Music Group, and Warner Chappell Music. The company says the deals establish the basis for offering AI-driven music features built on licensed works and developed in coordination with rightsholders.
The agreements come as AI systems are being integrated into various parts of the entertainment sector, including tools that allow audiences to interact with music in new ways and services that use licensed catalogues to train proprietary models.
KLAY states that its platform uses a model trained entirely on licensed recordings and compositions and is designed to support creative work rather than replace it. The service is positioned as a subscription product that enables users to adjust or explore music within boundaries set by rights agreements. According to the company, all resulting experiences will attribute and compensate participating artists and songwriters.
KLAY reports that it has worked with music companies for more than a year to develop a licensing structure for AI-based listening features and is preparing to extend this framework to independent labels, artists, publishers, and songwriters.
The company’s leadership includes founder and chief executive Ary Attie, co-founder and chief content and commercial officer Thomas Hesse, chief AI officer Björn Winckler, and chief technology officer Brian Whitman.
Attie said the company aims to build trust with artists and songwriters while developing technology that allows listeners to engage with music in new ways within a licensed environment.
Nash, executive vice president and chief digital officer at Universal Music Group, said the licensing deal follows an earlier collaboration and noted UMG’s support for KLAY’s development of its product.
Kooker, president of global digital business at Sony Music Entertainment, said the company intends to work with businesses that secure the necessary rights for AI-based music services.
Higginson, executive vice president and chief digital officer at Warner Music Group, said KLAY’s approach aligns with WMG’s focus on protecting the work of its artists and songwriters while enabling new applications of AI.
