Coco Robotics has partnered with Prime Video and Omnicom Media Group on a month-long promotional campaign for the heist comedy film The Pickup, which premieres globally on Prime Video on August 6. The initiative, launched on July 21, uses Coco’s autonomous delivery robots in Los Angeles as mobile advertising units themed to the film.
The company’s fleet has been wrapped in designs resembling armored money trucks featured in the movie and programmed to play voice lines from the film during deliveries. The campaign positions the robots as interactive brand touchpoints, intended to extend the film’s narrative into public spaces.
Coco stated that its delivery robots operate in high-traffic urban areas, providing exposure comparable to traditional street-level advertising formats. The company uses impression-tracking technology and out-of-home measurement tools to monitor audience reach and engagement.
According to Coco Robotics’ Head of Ads, Josh Dubin, the collaboration integrates brand messaging into everyday interactions with consumers. Omnicom Media Group described the effort as an example of combining robotics, storytelling, and localized visibility in marketing.
The campaign also features a custom commercial depicting Coco’s robots in a heist scene from The Pickup, which will be distributed across social and digital platforms ahead of the film’s release.
