Brain Corp has introduced ShelfOptix, a robot-powered service that collects and delivers real-time shelf data to retailers and consumer brands. The system is designed to address inventory problems such as out-of-stocks, phantom inventory, and compliance issues, which industry estimates place at $1.7 trillion in annual losses.
The service uses portable shelf-scanning robots that run on Brain Corp’s BrainOS platform to capture in-store data, which is then paired with Driveline Retail’s network of more than 15,000 field representatives who can act on the findings. Unlike ownership models that require retailers to purchase and maintain robotic equipment, ShelfOptix is offered as a managed subscription service.
Pilot programs are underway with several U.S. retailers, including Southeastern Grocers, parent company of Winn-Dixie and Harveys Supermarket. These trials are focused on measuring on-shelf availability, tracking direct store distribution execution, and monitoring compliance performance.
Brain Corp chief executive David Pinn said the managed service provides retailers and brands with visibility into what is on shelves without the complexity of operating robots. Southeastern Grocers chief executive Anthony Hucker said the pilot has shown the value of real-time shelf visibility in addressing stock issues and maintaining customer confidence.
Randy Wilson, chief executive of ShelfOptix, said the model is intended to provide the industry with a more reliable view of shelf conditions, with plans to scale the service to thousands of robots by the end of 2026.
Brain Corp reports more than 40,000 autonomous mobile robots currently deployed worldwide, while Driveline Retail provides nationwide in-store retail services in the United States.
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