Home Bots & BusinessSalesforce Launches Agentforce 360 to Support AI-Driven Business Operations

Salesforce Launches Agentforce 360 to Support AI-Driven Business Operations

by Marco van der Hoeven

Salesforce has announced the general availability of Agentforce 360, a platform designed to connect human employees and AI agents within a unified system. The launch was unveiled during Dreamforce 2025 and marks what the company describes as the evolution toward the “Agentic Enterprise,” a model where artificial intelligence supports rather than replaces human work.

According to Salesforce Chair and CEO Marc Benioff, Agentforce 360 integrates humans, AI agents, and data on a single platform. The company positions the product as a means to enhance productivity, decision-making, and customer engagement across business functions.

The announcement follows a series of releases over the past year that developed the technology leading to Agentforce 360. These included the introduction of the first enterprise AI agent platform in October 2024, improvements to the Atlas Reasoning Engine in December 2024, expanded workflow embedding capabilities in March 2025, and interoperability and governance enhancements in June 2025.

Agentforce 360 integrates several Salesforce technologies: the Agentforce 360 Platform, a conversational AI development environment with hybrid reasoning and voice capabilities; Data 360, a unified data layer incorporating Intelligent Context and Tableau Semantics; Customer 360 Apps, which use enterprise business logic to inform AI behavior; and Slack, which acts as an interface for collaboration between employees and AI agents.

Salesforce reports that the platform has been deployed by 12,000 customers and is used internally to automate operational tasks. Companies cited by Salesforce as early adopters include Reddit, Adecco, OpenTable, Engine, and 1-800Accountant, each reporting measurable efficiency gains in areas such as customer service, recruitment, and workflow management.

Salesforce describes the Agentic Enterprise model as a shift toward AI-enabled operations where software agents handle repetitive tasks, allowing employees to focus on complex and strategic work. The company’s release positions Agentforce 360 as part of its broader strategy to expand beyond traditional customer relationship management into AI-driven enterprise operations.

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