CRM

Salesforce has entered into a definitive agreement to acquire Airkit.ai, a company specializing in the creation of AI-powered customer service applications and experiences. Airkit.ai focuses on enabling both Fortune 500 companies and rapidly growing businesses to develop adaptable, omni-channel customer engagement applications, and AI-based customer service agents.

Responding to the growing demand for AI-driven solutions in the business world, Salesforce unveiled its latest innovation: the next-generation Einstein with an integrated AI-powered conversational assistant, named Einstein Copilot. This revamped version of Einstein aims to revolutionize the interaction with business applications through natural language processing and custom AI applications. 

Salesforce has launched Einstein GPT, generative AI for CRM technology. This delivers AI-created content across sales, service, marketing, commerce, and IT interaction, at hyperscale. Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud.