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ServiceNow to acquire AI platform G2K

by Pieter Werner

ServiceNow has signed an agreement to acquire artificial intelligence (AI) powered platform G2K for retail and other industries. G2K’s technology allows organizations to connect real‑time data across storefronts and other physical spaces for a complete view of operational data. ServiceNow plans to add G2K’s smart IoT technology to the Now Platform, enabling businesses to intelligently action digital and in‑store data with enterprise‑grade workflows.

Many organizations still struggle to turn vast amounts of data into actions that have business impact. This is especially true for retailers that have the unique challenge of managing operations based on a wide variety of digital and in‑store data streams across thousands of stores, employees, and customers, and must be able to connect data back to central operations. Through this acquisition and working in partnership with top retail customers, ServiceNow plans to develop an AI‑powered end‑to‑end workflow solution with G2K’s technology for the retail industry, with the flexibility to apply to other industries like transportation, healthcare, entertainment and manufacturing in the future.

G2K’s technology gives retailers the ability to connect real‑time data across storefronts and other physical spaces and uses AI to translate that data into insights that allow organizations to take action. G2K can help businesses plan inventory based on demand, improve on‑site customer experiences, address in‑store maintenance or other mechanical issues, and increase employee productivity. By integrating these end‑to‑end physical capabilities within the Now Platform, ServiceNow becomes one of the only leading companies providing enterprise‑grade retail workflows, enabling businesses to seamlessly bridge the physical world into a digital workflow platform.

Founded by Karsten Neugebauer and Omar El Gohary in 2013, G2K employs 200+ employees across Berlin, Cairo, Dubai, Mexico, and is headquartered in Munich, Germany. The company belongs to the Top 100 Most Innovative Companies in Germany and won the Reta Award for Top Supplier Retail in the category “Best Enterprise Solution” at Euroshop 2023. G2K follows recent acquisitions of Hitch Works and Element AI as part of ServiceNow’s strategy to bring additional layers of AI‑driven value to customers.


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