UiPath has announced the appointment of Eduardo Martinez as Area Vice President (AVP) for Italy, Iberia, and the BeNeLux regions. These regions hold strategic importance for UiPath due to the concentration of companies harnessing automation and artificial intelligence (AI) for their digital transformation efforts. Martinez will be based in Madrid and will report directly to Mark Gibbs, President of the Europe, Middle East, and Africa (EMEA) region at UiPath.
Eduardo Martinez brings over 20 years of experience as a sales leader, having worked for various prominent European technology firms, including Twilio, where he served as Country Leader for Southern Europe, and Oracle, where he worked as HCM Country Leader for Iberia.
In his new role, Martinez will be responsible for leading UiPath’s operations and growth in Italy, Iberia, and the BeNeLux regions. He has a proven track record of growing high-performing teams and fostering a customer-centric approach. His experience as a trusted advisor to the C-suite in technology adoption will be invaluable to UiPath and its customers in these regions.
Martinez expressed his enthusiasm for his new role at UiPath, emphasizing the importance of AI-powered automation in enhancing operational efficiency, productivity, and employee satisfaction. He also highlighted the partnership with customers and partners to promote sustainable and secure AI-driven automation.
Mark Gibbs, President of the EMEA region at UiPath, underscored the significance of AI-powered automation at the forefront of sustainable innovation and praised the innovative customers in the BeNeLux, Iberia, and Italy regions, setting the benchmark for what can be achieved in enterprises. He emphasized UiPath’s ongoing commitment to supporting these customers in scaling their automation initiatives and utilizing the UiPath Business Automation Platform to integrate AI in the workplace.
The appointment of Eduardo Martinez as Area Vice President for Italy, Iberia, and the BeNeLux regions at UiPath marks a significant step in the company’s pursuit of growth and leadership in the field of business automation. His extensive experience and dedication to diversity and multicultural collaboration are expected to contribute to UiPath’s success in these regions.