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CES 2024 kicks off

by Marco van der Hoeven

CES 2024 has opened, welcoming more than 4000 exhibiting companies from across the globe to share their innovations and partnerships in artificial intelligence, sustainability, and other fields that are tackling big global challenges. Up to 130,000 attendees will see the stories of these companies. Not surprisingly, AI is the dominant theme this year.

Before the show even began, the most discussed topics were artificial intelligence, entertainment and office hardware, plus gaming and e-sports. “At CES 2024, we’re thrilled to bring together exhibitors, attendees and media to display and dream up the technology of tomorrow, and the innovations that are solving today’s greatest challenges,” said Gary Shapiro, president and CEO, Consumer Technology Association  (CTA). “CES is where business and policy converge, and there’s no place like it for building B2B and B2C connections.”

During CTA’s State of the Industry Address on Tuesday morning, Shapiro recognized the 100th anniversary of CTA, owner and producer of CES, and underscored the importance of technology that can enhance human capabilities to address issues like access to clean air and water, food, healthcare and technology. Kinsey Fabrizio, CTA Sr. VP, CES and membership, joined Shapiro on stage to provide updates on trends and sessions at the show.

Digital worlds

Siemens President and CEO Roland Busch on Monday night shared the company’s vision for a future that’s not just innovative but also sustainable. Highlighting partnerships with AWS, Blendhub, Red Bull Racing, Sony and Unlimited Tomorrow, Busch unveiled innovations that are combining the real world and the digital worlds to redefine reality. Siemens announced breakthroughs in AI and immersive engineering to enable the industrial metaverse, and highlighted how these technologies are empowering the world’s innovators to thrive using its open digital business platform, Siemens Xcelerator.

Hot Products

CES Unveiled Las Vegas, a first-hand preview of the products launching at CES 2024, featured technology from 180 companies such as Caterpillar’s zero-exhaust emission underground loader, NOWATCH wellness wearable, Sevvy Smart Cooker, and Xpeng AEROHT’s flying car. Other hot products making waves at CES include Verge Motorcycle’s TS Ultra electric motorcycles with a “sense of sight,” Palmplug’s Theraplay virtual reality game that helps rehabilitate stroke patients and XREAL’s Air 2 Ultra augmented reality sunglasses.

Tech Trends

CTA’s Director of Thematic Programs Brian Comiskey and Director of Research Jessica Boothe presented 2024’s Top Tech Trends to Watch. This year’s presentations showcased how AI, sustainability and inclusive tech design will advance tomorrow’s technologies such as mobility, digital health, content, gaming and agrifood tech. Underpinning these trends and evolution in the industry is the rise of Gen Z as a sizable and influential segment, especially in emerging market nations where they’re rapidly connecting to the internet to shape worldwide trends. In turn, innovation in both the consumer and the enterprise will advance to a more intelligent, greener, and more inclusive tomorrow.

See also

Video: Robots at CES



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