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Meta joins AI race

by Marco van der Hoeven

Meta Platforms has announced it will be creating a new product group focused on generative artificial intelligence (AI).  Chief Executive Mark Zuckerberg said in an Instagram post he will pull together all the teams working on generative AI across the company into one group focused on building experiences around this technology.

“Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways,” Zuckerberg said, but for now “we’re exploring experiences with text (chat in WhatsApp and Messenger), with images (creative Instagram filters and ad formats), and with video and multi-modal experiences.”

Ahmad Al-Dahle will lead the new product team, which will report to Chris Cox, Meta’s chief product officer, a company spokesperson confirmed. This will enable Meta to more rapidly implement the AI research team’s findings in Meta’s products, the spokesperson said.

Meta is not the only tech giant directing vast resources at generative AI. Earlier Microsoft, Google, Alibaba and AWS also announced investments in this technology.

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